Emily Dickinson Essays (1922 words) - American Christians

Emily Dickinson Emily Dickinson's world was her father's home and garden in a small New England town. She lived most of her life within this private world. Her romantic visions and emotional intensity kept her from making all but a few friends. Because of this life of solitude, she was able to focus on her world more sharply than other authors of her time were. Her poems, carefully tied in packets, were discovered only after she had died. They reveal an unusual awareness of herself and her world, a shy but determined mind. Every poem was like a tiny micro-chasm that testified to Dickinson's life as a recluse. Dickinson's lack of rhyme and regular meter and her use of ellipsis and compression were unimportant as long as her poetry was encouraged by it. Although some find her poetry to be incomprehensible, illiterate, and uneducated, most find that her irregular poetic form are her original attempts at liberating American poetry from a stale heritage. Her poetry was the precursor to the modern spirit with the influence of transcendentalism not puritanism. Her treatment of Death and profound metaphysical tendencies were part of the singular nature of her genius. Emily's simple language draws rich meanings from common words. The imagery and metaphors in her poetry are taken from her observations of nature and her imagination. She approached her poetry inductively, combining words to arrive at a conclusion the pattern of words suggested, rather than starting with a specific theme or message. Her use of certain words resulted in one not being able to grasp her poetry with only one reading. She paid minute attention to things that nobody else noticed in the universe." She was obsessed with death and its consequences especially the idea of eternity. She once said, "Does not Eternity appear dreadful to you... I often get thinking of it and it seems so dark to me that I almost wish there was no Eternity. To think that we must forever live and never cease to be. It seems as if death which all so dread because it launches us upon an unknown world would be a relief to so endless a state of existence." Dickinson heavily believed that it was important to retain the power of consciousness after life. The question of mental cessation at death was an overtone of many of her poems. The imminent contingency of death, as the ultimate source of awe, wonder, and endless questions, was life's most fascinating feature to Dickinson. Dickinson challenges the mysteries of death with evasion, despair, curiosity or hope in her poetry as means to clarify her curiosity. From examining her poems of natural transitions of life and death, changing states of consciousness, as a speaker from beyond the grave, confronting death in a journey or dream and on the dividing line of life and death one can see that Dickinson points to death as the final inevitable change. The intensity of Dickinson's curiosity about dying and her enthusiasm to learn of the dying persons' experience at the point of mortality is evident in her poetry. She studies the effect of the deads' disappearance, on the living world, in a hope to conjecture something about the new life they are experiencing after death. Dickinson believes that a dying person's consciousness does not die with the body at death but rather it lives on and intensifies. In To know just how He suffered-would be dear To know just how He suffered -- would be dear -- To know if any Human eyes were near To whom He could entrust His wavering gaze -- Until it settle broad -- on Paradise -- To know if He was patient -- part content -- Was Dying as He thought -- or different -- Was it a pleasant Day to die -- And did the Sunshine face his way -- What was His furthest mind -- Of Home -- or God -- Or what the Distant say -- At news that He ceased Human Nature Such a Day -- And Wishes -- Had He Any -- Just His Sigh -- Accented -- Had been legible -- to Me -- And was He Confident until Ill fluttered out -- in Everlasting Well -- And if He spoke -- What name was Best -- What last What One broke off with At the Drowsiest -- Was He afraid -- or tranquil -- Might He know How Conscious Consiousness -- could grow -- Till Love that was -- and Love too best to be

Connection Between GMOs and Evolution

Connection Between GMOs and Evolution While different organizations seem to have differing opinions on this widely used technique in the world of nutrition, the fact is that agriculture has been using GMO plants for decades. Scientists believed it would be a safer alternative to using pesticides on crops. By using genetic engineering, scientists were able to create a plant that was inherently immune to pests without the harmful chemicals. Are GMOs Safe to Consume? Since the genetic engineering of crops and other plants and animals is a relatively new scientific endeavor, no long-term studies have been able to produce a definitive answer on the question of safety of the consumption of these modified organisms. Studies are continuing into this question and will scientists will hopefully have an answer for the public about the safety of GMO foods that is neither biased nor fabricated. GMOs and the Environment There have also been environmental studies of these genetically modified plants and animals to see the effects of these changed individuals on the overall health of the species as well as the evolution of species. Some concerns that are being tested are what effects do these GMO plants and animals have on the wild type plants and animals of the species. Do they behave like invasive species and try to out compete natural organisms in the area and take over the niche while the regular, non-manipulated organisms begin to die out? Does the changing of the genome give these GMOs a sort of advantage when it comes to natural selection? What happens when a GMO plant and a regular plant cross-pollinate? Will the genetically modified DNA be found more frequently in the offspring or will it continue to hold true to what we know about genetic ratios? GMOs and Natural Selection If the GMOs do happen to have an advantage for natural selection and live long enough to reproduce while the wild type plants and animals begin to die out, what does this mean for the evolution of those species? If that trend continues where the modified organisms seem to have the desired adaptation, it stands to reason that those adaptations will be passed down to the next generation of offspring and become more prevalent in the population. However, if the environment changes, it could be that the genetically modified genomes are no longer the favorable trait, then natural selection could swing the population in the opposite direction and cause the wild type to become more successful than the GMO. There have not been any definitive long-term studies published yet that can link the advantages and/or disadvantages of having organisms that have been genetically modified just hanging around out in nature with wild plants and animals. Therefore, the effect GMOs would have on evolution is speculative and has not been fully tested or verified at this point in time. While many short-term studies do point to the wild type organisms being affected by the presence of the GMOs, any long-term effects that will impact the evolution of the species is yet to be determined. Until these long-term studies have been completed, verified, and supported by evidence, these hypotheses will continue to be debated by scientists and the public alike.

The Challenges Faced by African-Americans in Securing Education Assignment

The Challenges Faced by African-Americans in Securing Education - Assignment Example Among the huge challenges that people faced in trying to establish education for African-Americans was widespread discrimination that came in the form of disproportionate apportioning of education funds. In the late 1890s, white politicians agitated for the division of tax money for education based on race. This move came after the white politicians thought that the white people were paying more taxes towards the education of African-American children. Very few African-Americans received any form of education prior to the establishment of educational institutions during the reconstruction. Most of the schools that existed during this period were segregated without any debate or thought (Washington 44). Most white leaders permitted this form of segregation on the belief that the arrangement would ameliorate conflicts. States in the North and South had public schools, which were highly segregated, and this was a huge challenge for the African- Americans wishing to get some form of education. Even in schools where African-America children were enrolled, the children were subjected to taunts of racial epithets. Moreover, such schools were under the mercy of the state government, which was controlled by whites. Most whites did not want education for African-Americans due to the fear that they would become a threat to their dominance and fail to be content with jobs in domestic services and fields (Washington 44). Although William Dubois and Booker T Washington were born and raised in the Northern part of the USA, which was tolerant and liberal towards African –Americans than the south, they had different ideas on how to help the African-Americans from prejudice faced under the white majority.  

US border patrol UAV programs in Texas Case Study - 1

US border patrol UAV programs in Texas - Case Study Example The US Customs and Border Protection is an Agency quite known for its role in the protection of US borders. In fact, the specific Agency is responsible for the safety of Americans from terrorism or from illegal trade developed through the country’s borders.The successful implementation of plans related to issues of national importance, such as the protection of a country’s borders, is usually depended on a series of factors, such as the resources and the time available. The illegal entrance in USA is also controlled by the above Agency. Because of its crucial role in securing the safety of Americans from illegal activities, as indicatively mentioned above, the US Customs and Border Protection Agency has increased its value as a workplace offering many prospects to interested candidates. Current paper examines the profile of the specific Agency and its potentials/ value as a workplace; reference is made to a particular program of the above Agency: the US border patrol UA V programs in Texas. It is proved that the particular programs could offer a series of benefits to candidates who would be interested in working in the particular area. Of course, certain challenges related to the particular sector, as a workplace, cannot be avoided; however, these challenges could be easier confronted if the candidates were given the necessary support since their entrance in the particular service. II. US BORDER PATROL UAV PROGRAMS IN TEXAS IIa. US Customs and Border Protection - profile The U.S. Customs and Border Protection is an Agency focusing on the protection of the borders of US from any potential threat – meaning terrorist attacks, violation of trade laws, illegal immigration and so on. The value of the Agency in enhancing the safety of the public in USA can be made clear through the Agency’s mission statement: ‘We safeguard the American homeland at and beyond our borders; we protect the American public against terrorists and the instrum ents of terror’.1 The Agency’s mission statement also refers to the enforcement of the national laws especially in regard to the ‘international trade and travel’.2 In other words, the Agency has the responsibility for controlling the areas cited near the borders of US for any illegal activity; borders, in the above context, include land, water and air. The importance of the above targets for the members of the Agency is reflected in the Agency’s statement regarding its core values, as promoted through its members; it is explained that ‘the safety of all Americans’3 is the key priority of the members of the Agency. Additional values of the Agency are the following ones: the enhancement of the rules of the American constitution and the alignment of the Agency’s activities with ‘the highest morals principles’.4 The mission of the particular Agency, as described above, is quite challenging, especially if taking into cons ideration the importance of the country’s borders not just in terms of the economy, i.e. for controlling the value of goods imported in the country, but also in terms of the risks for criminal activity. Reference is made especially to the continuous increase of illegal immigrants entering the country – despite the hard efforts of CBP to monitor carefully the movement of persons and goods through the country’s borders. However, the effectiveness of CBP cannot be denied – especially if taking into consideration the size of USA – and the expansion of its borders. In order for the Agency to be able to respond to its mission, emphasis has been given on its structure.5 The Commissioner monitors all activities of the Agency; at the next level, five directors and the Chief of the Staff have been appointed to its of the CBP main departments –‘ Civil Rights, Policy & Planning, Trade Relations,

Problems with the Channel Tunnel Project Essay Example | Topics and Well Written Essays - 3000 words

Problems with the Channel Tunnel Project - Essay Example This paper discusses that the Channel Tunnel project represents one of the greatest engineering feats executed in the twentieth century. The tunnel project connects England and France through a railway link that exists in the ground layer under water. This project effectively reduced the dependency on the English Channel as a means of transportation between England and France. Moreover, this project can be seen as laying the basis for larger and longer tunnel projects that might one day even connect the Atlantic. On the business front, the Channel Tunnel project represents one of the largest privately funded projects ever undertaken. The project relied on the cooperation between two governments, several bankers providing the funding and several contractors along with numerous regulatory agencies. As mentioned before, the engineering aspects of the tunnel and its railway traffic represented new unbroken ground. This in itself represented new challenges as the Channel Tunnel forced eng ineers to do what was previously seen as impossible. As the Channel Tunnel project proceeded, several major and myriad minor changes had to be undertaken to make the project a success. The Channel Tunnel project represented something that had never been done before so the challenges confronting all teams on all fronts were new and required innovation to be dealt with successfully. Later changes in the structure of the project also mandated some large changes. Finally, as the Channel Tunnel project was commissioned, it was found that the project was both over budget and late. A number of complex factors and situations were responsible for creating delays and overruns through the life of the project. This text will attempt to analyse the complex factors that were responsible for these delays and overruns while also suggesting solutions that could be implemented in the future to avoid similar problems. These factors will be looked at in detail from the perspective of the planning and i mplementation phases that represent the greatest project management problems. 2. Problems with the Channel Tunnel Project 2.1. Planning Issues The initial planning phase demarcated that the Channel Project was to provide a fixed transportation system that connected England and France. This new transportation connection was expected to spur economic growth and development. In addition, the Channel Project was expected to aid the integration of Britain with mainland Europe in order to improve European trade. Moreover, the tunnel between England and France was expected to provide cheaper alternatives to more expensive modes of transportation such as shipping and air transport. The railway system envisioned for the purpose was also better in that it was a high-speed system when compared to both shipping and air transport. Although working for the Channel Tunnel had been on going in the seventies but the real concrete measures came through in 1984. The British and French governments agre ed to common proposals for safety, security and environmental concerns before the project was opened up for bidding. Both governments in 1985 requested the first proposals for the Channel Project. A number of proposals were submitted for the Channel Project. After an evaluation from both the British and French sides, the proposal submitted by Channel Tunnel Group / FranceManche (later Eurotunnel) was accepted. The initial proposal delineated a 32-mile double rail tunnel that was to accommodate passenger trains as well as cargo trains and a special truck and car carrying shuttle service. The initial bid price was set at some $5.5 billion for the entire project. 2.2. Shortage of Time for Planning The initial proposals were submitted in a short period and this in turn led to many oversights that could have been avoided by detailed studies. When put in a project management perspective, it could be surmised that high-level design estimates along with rough order of magnitude estimates co uld have led to better estimates as to the total scope and cost of the project. The shortage of

Capacity Planning And Timing Strategy Business Essay

Capacity Planning And Timing Strategy Business Essay This report discusses a case study on capacity planning and facility location at Georgia Pacific a company that has undergone growth. The case study illustrate the importance of growth and its linkage to the environment. The report first start with defining the capacity planning and control then looks at capacity-timing strategy Georgia Pacific uses and the factors that influence this strategy. Then looks at major factors that it used to make its capacity expansion decision and what other factors might the company have considered. The report then further explain the technique Georgia Pacific used to make its facility location decision and what other facility factors might the company have considered. Also the report looks at how environmental considerations affect capacity planning and facility location at Georgia Pacific and lastly in my own opinion explain if Georgia pacific has made the correct capacity planning and facility location. Finally the report concludes with Georgia paci fic production style, the manner in which the company operates as a team, its environmental consideration and decision making process. Definition on capacity planning In operations management, capacity is referred as an amount of the input resources available to produce relative output over period of time.(citation) Strategic capacity planning is important in an organisation mainly because its facilitate the organisation to meet its future requirements. Planning guarantee that operation cost are kept at a minimum level without affecting the quality, it also guarantee that organisation remain viable to attain its long-term plan for expansion Capacity planning and timing strategy Long range capacity planning and control primarily depends on a range of factors and some of the factors Georgia-Pacific used base on the on changes in capacity are Market conditions: The timing of the market and making a decision base on the market gives the organisation a competitive edge as well as an increase in market share. Georgia-Pacific have used these strategy to increased its production capacity base on the changes in the market, as the market grew production was increased so as to meet the demand. Technology: The change in the technology means organisation, required fewer resource to operate its production and therefore this means that with the advance technology Georgia-Pacific can increase its production ability with only slight equipment changes. Equipment: So to achieve a large increases in production capacity, Georgia-Pacific use improving the already existing equipment, or set up new equipment, The major factors that influence the buying of sawmill is because of the strategic location of the sawmill and since the capacity of the sawmill was restricted in 1970 when it was first built buying it 1987 and expanding the operation such as adding drying kilns, a planner mill for finishing on site and a warehouse for storing the finish lumber to improved production capacity and the fact that the plant has the basic equipment and the has company owned forests in the area were more economically viable. Factors deciding the expansion The timing in making a decision to expand a business is vital, as you need to carefully study the fiscal benefits of such expansion such as assessing having the cash for the investment to cater for the additional inventory, new facilities or equipment. At Georgia-Pacific the various factors considered in deciding whether to buy and expand the sawmill in Florida for example are Market conditions: Florida has an excellent market condition such as the speedy growth of population and the boom in home construction because of these strategic position of the location of Florida gave Georgia-Pacific an edge over their competitors Raw materials à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Georgia also considered this site because it own forest in the area that also had other position of privately owned timber. Environment- That the other major factors to consider was legislation and government policies regarding the environment Georgia Pacific considered this factor and assessed the environmental regulation of Florida and find out that Florida has more strict environmental regulations that make it hard to build a new plant than to acquire an existing plant. Economics- This is a major factor to considers when planning for capacity expansion as this affect the economic viability of the organization. Georgia pacific has considered this factor by analysing the return on investment when acquiring facilities and found out that acquiring and expanding was much easier and economically viable that building new facilities. Labor à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ The availability of labor both skill and unskilled is very important when considering making a decision for capacity expansion. As for Georgia pacific the nearby facility mean that the sawmill could draw some trained personnel. Equipment à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ As for a long term capacity expansion the availability of equipment to carry the operation is a major factor to consider. For Georgia pacific the already existing sawmill had the vital required equipment and facilities such a functioning road system, a nearby rail road spur, and electricity facilities. Overall at Georgia pacific acquisition of the sawmill offered exceptional potential for capacity expansion and the sawmill was expanded in 1998 hence greatly contributed to the success of the Georgia pacific. What other factors might the company have considered Other factors include Facilities location decision The decision on where to locate facilities is the most important factors in capacity planning and its where the success of the company depends. Facility location involves organisation seeking to locate, relocate or expand their operation, the decision process encompasses the identification, analysis and evaluation of a selection among alternative, Since at Georgia Pacific facility location mostly involves long term commitment of resources the decision on where to locate facilities are mainly affected by several factors such as financial, capacity and technology as well as political, economic and social.. However in the case study at Georgia pacific corp. the main focus of consideration are raw material, market condition labor force, government regulation and policies and finally energy utilities Market condition- Georgia pacific asses the market condition by serving so as know the demand and place the product close to the location. Raw materials- Georgia pacific review the availability of raw so to have adequate supply of locally available raw materials at a low price Government regulation- Georgia pacific choose where the state and local government welcome companies by looking at factors where they have relax tax and environmental policies as well as attitude of the local towards industry such as florida Labor- Georgia pacific have assessed the availability of local work force that can be easily train Utilities- Georgia pacific have considered the availabilities of all utilities necessary such as such as water, electricity and natural gas. Other factors that Georgia pacific could have also consider could be the availability of less expensive land with a bigger space as well as land with quality and efficiency facilities such as such as roads, bridges, water and sewer systems, airport and cargo facilities, energy systems, and telecommunications. Also there other crucial factor that George pacific could consider could be the cost of transportation in terms moving the product as well as the supply cost. For example proximity to supplier can be excellent for JIT production as it improves performance of deliveries and reduces inventory as well as reducing cost. Environmental consideration In general environmental consideration is part of capacity planning and facility location. It was paramount that Georgia Pacific makes itself environmental friendly. Since Georgia pacific depends on timber as a natural resource, they need to assess location where environmental policies are either relax or less strict. For example Georgia Pacific had to buy the sawmill in Florida with strict environmental rules that makes it more difficult to build a new facility. In order to reduce pollution caused by transportation Georgia pacific corp. have considered locating the material close to the site by expanding operation such as adding drying kilns, a planner mill for finishing and a warehouse for storing the finish lumber on site. also choosing municipal sewage disposal system on site at skippers site ,also the skipper was near an excellent timber base and a nearby resin plant that uses the residuals Opinion on Georgia Pacific It is believe that Georgia Pacific has made the correct capacity planning and facility location since all consideration were carefully analyses and decision made base on the out came. The main emphasis was the market condition and the raw materials. The market condition was important because it focuses on the product demand, equally the availability and the location of raw materials so as to reduce the cost of transportation as well and meet the demand of the government or state environmental policy on industries all the factor discuss above were carefully consider by Georgia pacific corp. hence execute a well plan capacity planning and facility location. Conclusion In the case study it looks like at Georgia Pacific the emphasis is on growth, and so capacity increase and acquisition is a way of life. It assesses possible increase of capacity by working as a team to solicit suggestion and obtaining information and use a check list for major factors such as deciding on market demand, technology equipment and labor. Also since the company depends on timber as a natural resource environmental consideration is equally important. All of the above factors are very important part and parceled in decision making on capacity planning and facility location. The factors listed on this report are very crucial when making capacity decisions. Capacity planning is a very important aspect in manufacturing companies, as it to do with meeting the customers demand. They also have a long term impact. Capacity also determines the selection of appropriate technology, type of labour and equipments. The right capacity ensures economically viable business

Humanity as a Bridge :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  People of the world are very different in many ways, and yet similarities exist. Many languages are spoken, many religions are practiced, but we have one 1 thing in common, humanity. By definition, humanity is what makes us part of the human race. Humanity is like a universal bridge, connecting groups of people to each other. Without humanity, you have many groups stranded like islands. We have to celebrate this bridge, and allow others to cross it, to experience our different cultures. We can use this knowledge of our various cultures to improve ourselves as human beings. If we're not improving, then we are taking a step back, enough steps back and we will eventually come back to where we started from. Instead we should take steps forward, crossing this bridge and uniting with the people on the other side. Uniting with people is essential to stop unwanted accidental misunderstand. Those that are not united are not familiar with each other, and those that are unf amiliar with each other have more differences, and when differences exist, conflicts arise. With conflicts come wars, with wars come destruction, destruction of the crucial bridges that connect us. If we cross the universal bridge more often, we will virtually eliminate hate and racism, something which we desperately need in this crucial and sensitive time.   Ã‚  Ã‚  Ã‚  Ã‚  People of the world are very different in many ways, and yet similarities exist. Many languages are spoken, many religions are practiced, but we have one 1 thing in common, humanity. By definition, humanity is what makes us part of the human race. Humanity is like a universal bridge, connecting groups of people to each other. Without humanity, you have many groups stranded like islands. We have to celebrate this bridge, and allow others to cross it, to experience our different cultures. We can use this knowledge of our various cultures to improve ourselves as human beings. If we're not improving, then we are taking a step back, enough steps back and we will eventually come back to where we started from. Instead we should take steps forward, crossing this bridge and uniting with the people on the other side.

Marketing Evaluation

MARKETING PLAN EVALUATION WORKSHEETS Your task is to describe and evaluate the marketing plan of an automobile brand and model of your choice. For the marketing aspect of your evaluation focus on a particular model not the whole company: for example consider the Chevrolet Camaro, not GM as a whole. For the situation analysis you will need to consider more than just specific model, i. e. what is the situation of GM as a whole and how is this impacting the marketing of your particular model. You focus should be primarily Canada while recognizing that for the situation analysis especially, there may be issues globally (e. . world economy) that will be relevant. These worksheets are designed to assist you in your project. Worksheets are a useful tool because they help to ensure that important information is not omitted from your evaluation. Answering the questions on these worksheets will enable you to: 1. Organize and structure the data and information you collect during the situation a nalysis. 2. Use this information to better understand your firm's strengths and weaknesses and to recognize the opportunities and threats that exist in the marketing environment. 3. Identify if goals and objectives that capitalize on strengths. . Identify if a marketing strategy that creates competitive advantages. 5. Identify and critique a plan for implementing the marketing strategy. By downloading these worksheets in an electronic format, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize an evaluation of a marketing plan. The outline was designed to provide an analytical framework and to be flexible enough to accommodate the unique characteristics of the company you are reviewing.It is possible that not everything in the worksheets will apply equally to your company. You could start by reviewing Figure 2. 6, the overview of the marketing planning process found on page 62 of the text. You should also review Table 2. 2 and appendix 2 of your text. As you complete the worksheets, you should refer back to the text of the chapters as suggested throughout. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your analysis depends on how well you have identified all of the relevant environmental issues.Likewise, as you complete the analysis, you should be accurate and realistic about the firm's characteristics. Do not attribute strengths to the firm that it does really does not possess. Being accurate also goes for your listing of weaknesses. I. Executive Summary The executive summary is a synopsis of the overall evaluation. The executive summary is easier to write if you do it last, after you have written the entire evaluation . Include a description of the product, the target market, and the need for it in the market. You should give an overview of the main points of your evaluation.Most importantly, kee p in mind that this is your opportunity to sell your marketing plan and entice your audience to read the details of the report. Company Description and Input from Corporate Strategies (pp. 45 – 54) Include a description of the company’s recent history and successes and touch briefly upon the strategy for the organization as a whole. This may include elements such as: Mission Corporate objectives Strategic Business Unit (SBU) objectives (Figure 2. 1 on page 46 illustrates the stages in formulating a strategy for the company as a whole. )III. Situation Analysis A situation analysis considers the internal circumstances of the organization or product, the external environment, competitive activity, and characteristics of the customer that may be relevant to the marketing plan. A situation analysis includes: †¢ Internal analysis †¢ Environmental analysis †¢ Customer analysis †¢ Competitive analysis A. Internal Analysis Review of marketing goals and objec tives Identify the firm's current marketing goals and objectives. State whether these goals and objectives are: Consistent with the firm's missionConsistent with recent changes in the marketing or customer environments Leading to expected performance outcomes (sales volume, market share, profitability, awareness, brand preference) Review of current marketing performance Describe the firm's current performance compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why? If the firm's performance is declining, what is the most likely cause (e. g. , environmental changes, flawed strategy, poor implementation)?Review of current and anticipated organizational resources Describe the current state of the firm's organizational resources (e. g. , financial, capital, human, experience, relationships with key suppliers or customers). How are the levels of these resources likely to change in the future? If resource levels are expected to ch ange: How can the firm leverage additional resources to meet customer needs better than competitors? How can the firm compensate for future constraints on its resources? Review of current and anticipated cultural and structural issuesIn terms of marketing strategy development and implementation, describe the positive and negative aspects of the current and anticipated culture of the firm. Examples could include: The firm's overall customer orientation (or lack thereof) The firm's emphasis on short-term vs. long-term planning Willingness of the culture to embrace change Internal politics and power struggles The overall position and importance of the marketing function Changes in key executive positions General employee satisfaction and morale B. Environmental AnalysisReview Chapter 4 Economic Growth and Stability Identify the general economic conditions of the country, region, province, and local area in which the firm operates: Political, Legal, and Regulatory Issues Identify any po litical activities that affect the firm or the industry: Changes in elected officials (domestic or foreign) Industry (lobbying) groups Consumer groups Changes in Technology Identify ways that changing technology has affected the firm's customers: Identify ways that changing technology has affected the way the firm or the industry operatesIdentify current technologies that the firm is not using to the fullest potential: Identify future technologies that may increase the risk of product obsolescence: Sociocultural Trends Identify changes in society's demographics and values that will affect the firm or the industry (if this becomes too broad, focus on the firm's target customers): Explain the changes that shifting demographics and values will have on the firm's: Identify any problems or opportunities that may be created by changes in the cultural diversity of the firm's customers and employees:Identify any ecological issues (pollution, recycling, energy conservation) that the firm or industry is facing: Identify the ethical and social responsibility issues that the firm or industry is facing: C. Customer Analysis Review Chapters 6 & 7 There are seven general questions that marketers should ask about their customers: 1. Who are our actual and potential customers? 2. Why do they buy our product? 3. Why do others not buy our product? 4. Where do our customers buy our product? 5. How do they buy it? 6. When do they buy it? 7. What do they do with our product?Who are the firm's current and potential customers? Describe the important identifying characteristics of the firm's current and potential customers: Demographic Geographic Psychographic Product usage Identify the important players in the purchase process for the firm's products: Purchasers (actual act of purchase) Users (actual product user) Influencers (influence the decision, make recommendations) Financial responsibility (who pays the bill? ) What do customers do with the firm's products? Where do customers purchase the firm's products?Identify any trends in purchase patterns across these outlets (e. g. , how e-commerce has, or could, change the way the firm's products are purchased). When do customers purchase the firm's products? Factors under the firm's control Factors not under the firm's control Why (and how) do customers select the firm's products? Describe the basic benefits provided by the firm's products relative to competing products: Describe the degree to which customers' needs are being fulfilled by the firm's products relative to competing products: Describe how customers' needs are expected to change in the future.Describe the relative importance of transactional (short, one-time) vs. relational (long-term, ongoing) exchange processes when customers make a purchase: Why do potential customers not purchase the firm's products? After answering these seven questions, then you can look at segmentation and positioning analysis (see p. 267 for positioning analysis and position ing maps). D. Competitive Analysis (pp. 121-12,; 295, 387) Identify the firm's major competitors (brand, product, generic) Identify the characteristics of the firm's major competitors: List any potential (future) competitors not identified in the preceding.IV. SWOT Analysis: The previous analyses should have uncovered the essential elements for a SWOT analysis. This is essentially a summary of the previous findings, and its format may shed further light on the current company situation (pp. 62 – 63; see Blackboard â€Å"Things to consider for a SWOT and PESTEL analysis; also review concepts from Comm 101). A. Strengths Strength 1: _________________________________________________________ How does this strength enable the firm to meet customers' needs? Does this strength make the firm different from (better than) its competitors? Repeat as needed to develop a complete list of strengths) B. Weaknesses Weakness 1: ________________________________________________________ How doe s this weakness prevent the firm from meeting customers' needs? Does this weakness make the firm different from (worse than) its competitors? (Repeat as needed to develop a complete list of weaknesses) C. Opportunities Opportunity 1: _______________________________________________________ How is this opportunity related to serving customers' needs? How can the firm capitalize on this opportunity in the short- and long-term? Repeat as needed to develop a complete list of opportunities) D. Threats Threat 1: ___________________________________________________________ How is this threat related to serving customers' needs? How can the firm prevent this threat from limiting its capabilities in the short- and long-term? (Repeat as needed to develop a complete list of threats) F. Matching, Converting, Minimizing, and Avoiding Strategies Describe ways that the firm does or can match its strengths to its opportunities to create capabilities in serving customers' needs.Does the firm convert i ts weaknesses into strengths or its threats into opportunities? If not, how can the firm minimize or avoid its weaknesses and threats? Does the firm possess any major liabilities (unconverted weaknesses that match unconverted threats) or limitations (unconverted weaknesses or threats that match opportunities)? If so, are these liabilities and limitations obvious to customers? Can the firm do anything about its liabilities or limitations, especially those that impact the firm's ability to serve customers' needs? V.Marketing Objectives and Strategies: from your analysis, what do you infer as the company’s marketing objectives? A. Marketing Goal A: __________________________________________________ Objective A1: ______________________________________________________ Be as specific as you’re able. Objective A2: ______________________________________________________ Be as specific as you’re able. B. Marketing Goal B: __________________________________________________ Objective B1: ______________________________________________________ Be as specific as you’re able.Objective B2: ______________________________________________________ Be as specific as you’re able. (Repeat as needed to develop a complete list of goals and objectives) VI. Marketing Strategies: based on your observations of the company activity, what are the marketing strategies being pursued? A. Primary Target Market and Marketing Mix (pp. 106-109) Primary target market: ________________________________________________ Review Chapter 7 This target's primary need: Identifying characteristics (demographics, geography, psychographics): Purchasing/shopping habits and preferences:Consumption/disposition characteristics: Product: _______________________________________________ Review Chapters 8 & 9 Major features and benefits: Sustainable competitive advantage: Differentiation / positioning strategy: Brand name and packaging: Customer service strategy: Complementary product s: Pricing: ________________________________________________ Review Chapter 10 Pricing objectives: Description of per unit costs: Discount/markdown policy: Distribution: ____________________________________________ Review Chapter 11 General supply chain strategy: Intermediaries and channels to be used:Elements of customer convenience: Promotion: _____________________________________________ Review Chapters 12 & 13 General IMC strategy: IMC objectives and budget: Elements of the advertising/publicity strategy: Elements of the personal selling strategy: Elements of trade sales promotion (push) strategy: Elements of consumer sales promotion (pull) strategy: Elements of the sponsorship strategy: B. Is there a Secondary Target Market? If so, repeat the above analysis VII. Marketing Implementation A. Structural Issues What organizational structure is being used to implement the marketing strategy:Describe any changes to the firm's structure needed to implement the marketing strategy (e. g . , add/delete positions, change lines of authority, change reporting relationships). B. Tactical Marketing Activities: what is the company doing specifically to implement the strategy that you have identified? |Specific Tactical Activities | | | |Product Activities | | | |1. |2. | |3. | | | |Pricing Activities | | | |1. | |2. | |3. | | | |Distribution Activities | | | |1. | |2. | |3. | | |IMC Activities | | | |1. | |2. | |3. | VIII. Evaluation and Control A. Formal Marketing Control Describe the types and levels of formal control mechanisms that should be used to ensure the implementation of the marketing plan. Summary and Conclusions Write approximately one to three paragraphs summarizing your analysis and providing a broad overview of the key actions recommended.

Causes of the American Revolutionary War essays

Causes of the American Revolutionary War essays The American colonists were justified in waging war and breaking away from Britain because of unjust laws and a tyrannical king. All of these things outraged the colonists in different ways, leading them to unite together and rebel against Britain, hence leading to the Revolutionary War. First off, Parliament imposed many unjust laws. According to Document 2, the colonists believed that Britain had the right to impose laws to regulate trade, however, on the contrast, the introduction of the Stamp Act was pure to gain revenue. The Stamp Act particularly affected lawyers, merchants, and editors, as well as the general public. Document 5 reads "Parliament can 'of right make laws to bind us in all cases whatsoever.'" This can lead someone to argue that Parliament felt it had complete control over the colonies and that it could pass numerous laws to keep that control. For instance, once the Sons of Liberty used mob violence to force all stamp agents to resign and the Stamp Act was repealed, Parliament asserted its rights with the Declaratory Act. Document 5 also infers that the unfair laws and taxes imposed on the colonists were enforced by the "tyranny of irritated [British officials]." The colonists argued that they were unfairly being taxed without representation, th is being the first time that the colonies began to unite and rebel against the British government. Secondly, a cruel and intolerable king oppressed the colonists. Document 6 blames the King of England for the Battles of Lexington and Concord on April 19, 1775, and refers to him as "the hardened, sullen-tempered [King of England]." This document excerpted from Thomas Paine's pamphlet "Common Sense," convinced many Americans that independence was the only resolve to the conflicts between America and England. Accusations in Document 7 also suggest that the king had "a history of repeated injuries and usurpation," and that his overall character could describe a "tyrant"...

Demorgan Essays - Augustus De Morgan, Parapsychologists, Free Essays

Demorgan Essays - Augustus De Morgan, Parapsychologists, Free Essays Demorgan Augustus ?The Logical One? De Morgan Augustus De Morgan was born in Mandura, India, on June 27, 1806. His father John was a colonel in the Indian Army. At birth Augustus lost sight in his right eye. After seven months he moved to England with his family. Augustus attended private education where he learned Latin, Greek, Hebrew, and mathematics. He did not excel at school and was made the blunt of all the jokes from his schoolmates. In 1923, at the age of sixteen, he entered Trinity College in Cambridge. He received his bachelor?s degree at Trinity, but was not eligible for the master?s degree because he refused to take the theological exam. He graduated from Trinity College in 1927. After graduation, De Morgan had to decide what he was going to do for the rest of his life. ?Fearful of hypocrisy and religious bigotry?, he rejected his parent?s wishes of becoming a priest. After looking at medicine and law, he finally decided on becoming a mathematician. In 1928, De Morgan was awarded the position of the first Professor of Mathematics at University College in London. In 1931, De Morgan resigned on principle after another professor was fired with no explanation. In 1937, he married Sophia Frend, who would later write De Morgan?s biography. He was also very involved in various associations. He was a member of the Astronomical Society, the Society for the Diffusion of Useful Knowledge, and he also co-founded the London Mathematical Society. He wrote thousands of books and articles on math, logic, and philosophy. De Morgan had a large personal library of over 3,000 books, which was later donated to the London University library after he died on March 18, 1871, in London England. De Morgan contributed many accomplishments to the field of mathematics. He was the first person to define and name ?mathematical induction? and developed De Morgan?s rule to determine the convergence of a mathematical series. De Morgan also developed a decimal coinage system, an almanac of all the full moons from 2000 B.C. to 2000 A.D., and a theory on the probability of life events, which is used by insurance companies. De Morgan?s main contribution was to the field of logic. His most important development was formal logic. It included the concept of a quantification of the predicate, an idea that solved problems that were impossible under Aristotelian logic. For example, the following can only be workable under De Morgan?s method : o At a party o some kids got cake o some kids got ice-cream o therefore, all the kids got dessert at the party He also made two laws corresponding to logic. The two laws are: (p @@ q) = p || q , (p || q) = p @@ q. These laws are called De Morgan?s laws. De Morgan also used these laws to correspond with Charles Babbage, the inventor of the Analytical Engine or the basic computer. Augustus De Morgan refused many opportunities and awards such as being a member of the Royal Society and refusing an honorary degree from University of Edinburgh. Thomas Hurst, the successor of De Morgan at the Chair of Mathematics at the University College London, commented that ?A dry dogmatic pedant I fear is Mr. De Morgan, notwithstanding his unquestionable ability.? Also Macfarlane remarked that ? De Morgan considered himself a Briton unattached neither English, Scottish, Welsh, or Irish.? De Morgan was very interested in the history of mathematics. De Morgan felt that his students and other people studying math should learn about the history of the subject to be able to understand the topic more. In 1847, he published a book called Arithmetical Book, in which he describes the work of over fifteen hundred mathematicians. This book is considered the first scientific bibliography. Bibliography O? Conner, JJ. ?Biography of Augustus De Morgan.? 4/24/00 ?history.mcs.st-andrews.ac.uk/history/mathematicians/De_Morgan.html. Schultz, Andres Geyer. ?Laws in Prepositional Logic II.? 4/24/00 Aif.wu-wien.ac.at/'geyers/archive.html. Anonymous. ?Logical Forms and Equivalences.? 4/24/00 csc.tntech.edu/'srini/DM/chapters.html. Anonymous. ?De Morgan?s Laws.?4/24/00 cs.ru.za/func/boolJava/604f19.html ?De Morgan, Augustus. ?Columbia Encyclopedia Second Edition. 1950, 527.

Importance of Physical Education at Schools Essay - 9

Importance of Physical Education at Schools - Essay Example Physical education is an integral part of elementary and high school curriculums further validating the importance of sports. The different parties involved in designing school curriculums take into consideration various factors, which when combined contribute to the holistic development of students. As such, students are encouraged to participate in extra-curricular activities such as sports and enrolling in different social clubs. Sports represent a more intensified form of physical education whereby students expel more energy and spend more time on practice with the aim of honing their skills in order to excel in competitions. Students who participate in sports competitively while in schools learn a wide range of life skills, which instructors might find difficult to teach in a classroom setting. For example, such students develop resilience, as they learn how to push themselves beyond their physical and psychological capabilities. Those who participate in team-oriented sporting a ctivities learn how to trust and rely on their teammates. In some cases, student-athletes who were previously introverted adjust their behaviors whereby they become socially active, as they frequently interact with their teammates and fans. In addition, students who participate in sports have a lower risk of developing health-related complications caused by leading a sedentary lifestyle. Obesity among students in the US remains an issue of concern. Competitive sports increases the student-athletes’ physical fitness level by increasing the efficiency of their metabolism levels. Through sports, exceptional athletes are able to access scholarship opportunities to further their education.  

Project Management Essay Example | Topics and Well Written Essays - 2500 words - 15

Project Management - Essay Example This can be embraced to improve the look and feel of the hotel. The main aim of this project is to redesign Hotel Sun Beach to give it a modern look yet at the same time preserving its cultural historical look to enable it maintain its status as the main tourist attraction in the region. This will only be achieved by focusing on different areas of the hotel that finally makes it up as a whole. Since time in memorial, Hotel Sun Beach has been the main tourist attraction in the region. This has enabled it offer exceptional services which are being financed from its own income from tourists. To maintain its status and offer even better services, it has become vital to improve its image both from the inside and the outside, something that can only be achieved from a carefully planned process focused to make it maintain a position second to none. This project is directed towards achieving exactly that. The success of any project is always determined by how well tasks have been planned and executed to achieve the overall objective set for the project as a whole. The extent to which these activities and tasks can be executed within a project is what is termed as the project scope. In order for one to ensure that they remain within the project scope throughout the project life, it is important for them to adopt a predetermined sequence of events each of which is directed towards achieving a predetermined deliverable or project milestone. This series of predetermined events within a project is called a project methodology. According to the United States Department of Agriculture, (USDA FSA, 2009), a project lifetime processes can be grouped into five (5) groups which can be executed multiple times throughout the life of the project. The five groups which have been extracted from the System Development Life Cycle (SDLC) Methodology are: To ensure that the project does not deviate away from its objectives, PRINCE2 project