Humanity as a Bridge :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  People of the world are very different in many ways, and yet similarities exist. Many languages are spoken, many religions are practiced, but we have one 1 thing in common, humanity. By definition, humanity is what makes us part of the human race. Humanity is like a universal bridge, connecting groups of people to each other. Without humanity, you have many groups stranded like islands. We have to celebrate this bridge, and allow others to cross it, to experience our different cultures. We can use this knowledge of our various cultures to improve ourselves as human beings. If we're not improving, then we are taking a step back, enough steps back and we will eventually come back to where we started from. Instead we should take steps forward, crossing this bridge and uniting with the people on the other side. Uniting with people is essential to stop unwanted accidental misunderstand. Those that are not united are not familiar with each other, and those that are unf amiliar with each other have more differences, and when differences exist, conflicts arise. With conflicts come wars, with wars come destruction, destruction of the crucial bridges that connect us. If we cross the universal bridge more often, we will virtually eliminate hate and racism, something which we desperately need in this crucial and sensitive time.   Ã‚  Ã‚  Ã‚  Ã‚  People of the world are very different in many ways, and yet similarities exist. Many languages are spoken, many religions are practiced, but we have one 1 thing in common, humanity. By definition, humanity is what makes us part of the human race. Humanity is like a universal bridge, connecting groups of people to each other. Without humanity, you have many groups stranded like islands. We have to celebrate this bridge, and allow others to cross it, to experience our different cultures. We can use this knowledge of our various cultures to improve ourselves as human beings. If we're not improving, then we are taking a step back, enough steps back and we will eventually come back to where we started from. Instead we should take steps forward, crossing this bridge and uniting with the people on the other side.

Marketing Evaluation

MARKETING PLAN EVALUATION WORKSHEETS Your task is to describe and evaluate the marketing plan of an automobile brand and model of your choice. For the marketing aspect of your evaluation focus on a particular model not the whole company: for example consider the Chevrolet Camaro, not GM as a whole. For the situation analysis you will need to consider more than just specific model, i. e. what is the situation of GM as a whole and how is this impacting the marketing of your particular model. You focus should be primarily Canada while recognizing that for the situation analysis especially, there may be issues globally (e. . world economy) that will be relevant. These worksheets are designed to assist you in your project. Worksheets are a useful tool because they help to ensure that important information is not omitted from your evaluation. Answering the questions on these worksheets will enable you to: 1. Organize and structure the data and information you collect during the situation a nalysis. 2. Use this information to better understand your firm's strengths and weaknesses and to recognize the opportunities and threats that exist in the marketing environment. 3. Identify if goals and objectives that capitalize on strengths. . Identify if a marketing strategy that creates competitive advantages. 5. Identify and critique a plan for implementing the marketing strategy. By downloading these worksheets in an electronic format, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize an evaluation of a marketing plan. The outline was designed to provide an analytical framework and to be flexible enough to accommodate the unique characteristics of the company you are reviewing.It is possible that not everything in the worksheets will apply equally to your company. You could start by reviewing Figure 2. 6, the overview of the marketing planning process found on page 62 of the text. You should also review Table 2. 2 and appendix 2 of your text. As you complete the worksheets, you should refer back to the text of the chapters as suggested throughout. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your analysis depends on how well you have identified all of the relevant environmental issues.Likewise, as you complete the analysis, you should be accurate and realistic about the firm's characteristics. Do not attribute strengths to the firm that it does really does not possess. Being accurate also goes for your listing of weaknesses. I. Executive Summary The executive summary is a synopsis of the overall evaluation. The executive summary is easier to write if you do it last, after you have written the entire evaluation . Include a description of the product, the target market, and the need for it in the market. You should give an overview of the main points of your evaluation.Most importantly, kee p in mind that this is your opportunity to sell your marketing plan and entice your audience to read the details of the report. Company Description and Input from Corporate Strategies (pp. 45 – 54) Include a description of the company’s recent history and successes and touch briefly upon the strategy for the organization as a whole. This may include elements such as: Mission Corporate objectives Strategic Business Unit (SBU) objectives (Figure 2. 1 on page 46 illustrates the stages in formulating a strategy for the company as a whole. )III. Situation Analysis A situation analysis considers the internal circumstances of the organization or product, the external environment, competitive activity, and characteristics of the customer that may be relevant to the marketing plan. A situation analysis includes: †¢ Internal analysis †¢ Environmental analysis †¢ Customer analysis †¢ Competitive analysis A. Internal Analysis Review of marketing goals and objec tives Identify the firm's current marketing goals and objectives. State whether these goals and objectives are: Consistent with the firm's missionConsistent with recent changes in the marketing or customer environments Leading to expected performance outcomes (sales volume, market share, profitability, awareness, brand preference) Review of current marketing performance Describe the firm's current performance compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why? If the firm's performance is declining, what is the most likely cause (e. g. , environmental changes, flawed strategy, poor implementation)?Review of current and anticipated organizational resources Describe the current state of the firm's organizational resources (e. g. , financial, capital, human, experience, relationships with key suppliers or customers). How are the levels of these resources likely to change in the future? If resource levels are expected to ch ange: How can the firm leverage additional resources to meet customer needs better than competitors? How can the firm compensate for future constraints on its resources? Review of current and anticipated cultural and structural issuesIn terms of marketing strategy development and implementation, describe the positive and negative aspects of the current and anticipated culture of the firm. Examples could include: The firm's overall customer orientation (or lack thereof) The firm's emphasis on short-term vs. long-term planning Willingness of the culture to embrace change Internal politics and power struggles The overall position and importance of the marketing function Changes in key executive positions General employee satisfaction and morale B. Environmental AnalysisReview Chapter 4 Economic Growth and Stability Identify the general economic conditions of the country, region, province, and local area in which the firm operates: Political, Legal, and Regulatory Issues Identify any po litical activities that affect the firm or the industry: Changes in elected officials (domestic or foreign) Industry (lobbying) groups Consumer groups Changes in Technology Identify ways that changing technology has affected the firm's customers: Identify ways that changing technology has affected the way the firm or the industry operatesIdentify current technologies that the firm is not using to the fullest potential: Identify future technologies that may increase the risk of product obsolescence: Sociocultural Trends Identify changes in society's demographics and values that will affect the firm or the industry (if this becomes too broad, focus on the firm's target customers): Explain the changes that shifting demographics and values will have on the firm's: Identify any problems or opportunities that may be created by changes in the cultural diversity of the firm's customers and employees:Identify any ecological issues (pollution, recycling, energy conservation) that the firm or industry is facing: Identify the ethical and social responsibility issues that the firm or industry is facing: C. Customer Analysis Review Chapters 6 & 7 There are seven general questions that marketers should ask about their customers: 1. Who are our actual and potential customers? 2. Why do they buy our product? 3. Why do others not buy our product? 4. Where do our customers buy our product? 5. How do they buy it? 6. When do they buy it? 7. What do they do with our product?Who are the firm's current and potential customers? Describe the important identifying characteristics of the firm's current and potential customers: Demographic Geographic Psychographic Product usage Identify the important players in the purchase process for the firm's products: Purchasers (actual act of purchase) Users (actual product user) Influencers (influence the decision, make recommendations) Financial responsibility (who pays the bill? ) What do customers do with the firm's products? Where do customers purchase the firm's products?Identify any trends in purchase patterns across these outlets (e. g. , how e-commerce has, or could, change the way the firm's products are purchased). When do customers purchase the firm's products? Factors under the firm's control Factors not under the firm's control Why (and how) do customers select the firm's products? Describe the basic benefits provided by the firm's products relative to competing products: Describe the degree to which customers' needs are being fulfilled by the firm's products relative to competing products: Describe how customers' needs are expected to change in the future.Describe the relative importance of transactional (short, one-time) vs. relational (long-term, ongoing) exchange processes when customers make a purchase: Why do potential customers not purchase the firm's products? After answering these seven questions, then you can look at segmentation and positioning analysis (see p. 267 for positioning analysis and position ing maps). D. Competitive Analysis (pp. 121-12,; 295, 387) Identify the firm's major competitors (brand, product, generic) Identify the characteristics of the firm's major competitors: List any potential (future) competitors not identified in the preceding.IV. SWOT Analysis: The previous analyses should have uncovered the essential elements for a SWOT analysis. This is essentially a summary of the previous findings, and its format may shed further light on the current company situation (pp. 62 – 63; see Blackboard â€Å"Things to consider for a SWOT and PESTEL analysis; also review concepts from Comm 101). A. Strengths Strength 1: _________________________________________________________ How does this strength enable the firm to meet customers' needs? Does this strength make the firm different from (better than) its competitors? Repeat as needed to develop a complete list of strengths) B. Weaknesses Weakness 1: ________________________________________________________ How doe s this weakness prevent the firm from meeting customers' needs? Does this weakness make the firm different from (worse than) its competitors? (Repeat as needed to develop a complete list of weaknesses) C. Opportunities Opportunity 1: _______________________________________________________ How is this opportunity related to serving customers' needs? How can the firm capitalize on this opportunity in the short- and long-term? Repeat as needed to develop a complete list of opportunities) D. Threats Threat 1: ___________________________________________________________ How is this threat related to serving customers' needs? How can the firm prevent this threat from limiting its capabilities in the short- and long-term? (Repeat as needed to develop a complete list of threats) F. Matching, Converting, Minimizing, and Avoiding Strategies Describe ways that the firm does or can match its strengths to its opportunities to create capabilities in serving customers' needs.Does the firm convert i ts weaknesses into strengths or its threats into opportunities? If not, how can the firm minimize or avoid its weaknesses and threats? Does the firm possess any major liabilities (unconverted weaknesses that match unconverted threats) or limitations (unconverted weaknesses or threats that match opportunities)? If so, are these liabilities and limitations obvious to customers? Can the firm do anything about its liabilities or limitations, especially those that impact the firm's ability to serve customers' needs? V.Marketing Objectives and Strategies: from your analysis, what do you infer as the company’s marketing objectives? A. Marketing Goal A: __________________________________________________ Objective A1: ______________________________________________________ Be as specific as you’re able. Objective A2: ______________________________________________________ Be as specific as you’re able. B. Marketing Goal B: __________________________________________________ Objective B1: ______________________________________________________ Be as specific as you’re able.Objective B2: ______________________________________________________ Be as specific as you’re able. (Repeat as needed to develop a complete list of goals and objectives) VI. Marketing Strategies: based on your observations of the company activity, what are the marketing strategies being pursued? A. Primary Target Market and Marketing Mix (pp. 106-109) Primary target market: ________________________________________________ Review Chapter 7 This target's primary need: Identifying characteristics (demographics, geography, psychographics): Purchasing/shopping habits and preferences:Consumption/disposition characteristics: Product: _______________________________________________ Review Chapters 8 & 9 Major features and benefits: Sustainable competitive advantage: Differentiation / positioning strategy: Brand name and packaging: Customer service strategy: Complementary product s: Pricing: ________________________________________________ Review Chapter 10 Pricing objectives: Description of per unit costs: Discount/markdown policy: Distribution: ____________________________________________ Review Chapter 11 General supply chain strategy: Intermediaries and channels to be used:Elements of customer convenience: Promotion: _____________________________________________ Review Chapters 12 & 13 General IMC strategy: IMC objectives and budget: Elements of the advertising/publicity strategy: Elements of the personal selling strategy: Elements of trade sales promotion (push) strategy: Elements of consumer sales promotion (pull) strategy: Elements of the sponsorship strategy: B. Is there a Secondary Target Market? If so, repeat the above analysis VII. Marketing Implementation A. Structural Issues What organizational structure is being used to implement the marketing strategy:Describe any changes to the firm's structure needed to implement the marketing strategy (e. g . , add/delete positions, change lines of authority, change reporting relationships). B. Tactical Marketing Activities: what is the company doing specifically to implement the strategy that you have identified? |Specific Tactical Activities | | | |Product Activities | | | |1. |2. | |3. | | | |Pricing Activities | | | |1. | |2. | |3. | | | |Distribution Activities | | | |1. | |2. | |3. | | |IMC Activities | | | |1. | |2. | |3. | VIII. Evaluation and Control A. Formal Marketing Control Describe the types and levels of formal control mechanisms that should be used to ensure the implementation of the marketing plan. Summary and Conclusions Write approximately one to three paragraphs summarizing your analysis and providing a broad overview of the key actions recommended.

Causes of the American Revolutionary War essays

Causes of the American Revolutionary War essays The American colonists were justified in waging war and breaking away from Britain because of unjust laws and a tyrannical king. All of these things outraged the colonists in different ways, leading them to unite together and rebel against Britain, hence leading to the Revolutionary War. First off, Parliament imposed many unjust laws. According to Document 2, the colonists believed that Britain had the right to impose laws to regulate trade, however, on the contrast, the introduction of the Stamp Act was pure to gain revenue. The Stamp Act particularly affected lawyers, merchants, and editors, as well as the general public. Document 5 reads "Parliament can 'of right make laws to bind us in all cases whatsoever.'" This can lead someone to argue that Parliament felt it had complete control over the colonies and that it could pass numerous laws to keep that control. For instance, once the Sons of Liberty used mob violence to force all stamp agents to resign and the Stamp Act was repealed, Parliament asserted its rights with the Declaratory Act. Document 5 also infers that the unfair laws and taxes imposed on the colonists were enforced by the "tyranny of irritated [British officials]." The colonists argued that they were unfairly being taxed without representation, th is being the first time that the colonies began to unite and rebel against the British government. Secondly, a cruel and intolerable king oppressed the colonists. Document 6 blames the King of England for the Battles of Lexington and Concord on April 19, 1775, and refers to him as "the hardened, sullen-tempered [King of England]." This document excerpted from Thomas Paine's pamphlet "Common Sense," convinced many Americans that independence was the only resolve to the conflicts between America and England. Accusations in Document 7 also suggest that the king had "a history of repeated injuries and usurpation," and that his overall character could describe a "tyrant"...

Demorgan Essays - Augustus De Morgan, Parapsychologists, Free Essays

Demorgan Essays - Augustus De Morgan, Parapsychologists, Free Essays Demorgan Augustus ?The Logical One? De Morgan Augustus De Morgan was born in Mandura, India, on June 27, 1806. His father John was a colonel in the Indian Army. At birth Augustus lost sight in his right eye. After seven months he moved to England with his family. Augustus attended private education where he learned Latin, Greek, Hebrew, and mathematics. He did not excel at school and was made the blunt of all the jokes from his schoolmates. In 1923, at the age of sixteen, he entered Trinity College in Cambridge. He received his bachelor?s degree at Trinity, but was not eligible for the master?s degree because he refused to take the theological exam. He graduated from Trinity College in 1927. After graduation, De Morgan had to decide what he was going to do for the rest of his life. ?Fearful of hypocrisy and religious bigotry?, he rejected his parent?s wishes of becoming a priest. After looking at medicine and law, he finally decided on becoming a mathematician. In 1928, De Morgan was awarded the position of the first Professor of Mathematics at University College in London. In 1931, De Morgan resigned on principle after another professor was fired with no explanation. In 1937, he married Sophia Frend, who would later write De Morgan?s biography. He was also very involved in various associations. He was a member of the Astronomical Society, the Society for the Diffusion of Useful Knowledge, and he also co-founded the London Mathematical Society. He wrote thousands of books and articles on math, logic, and philosophy. De Morgan had a large personal library of over 3,000 books, which was later donated to the London University library after he died on March 18, 1871, in London England. De Morgan contributed many accomplishments to the field of mathematics. He was the first person to define and name ?mathematical induction? and developed De Morgan?s rule to determine the convergence of a mathematical series. De Morgan also developed a decimal coinage system, an almanac of all the full moons from 2000 B.C. to 2000 A.D., and a theory on the probability of life events, which is used by insurance companies. De Morgan?s main contribution was to the field of logic. His most important development was formal logic. It included the concept of a quantification of the predicate, an idea that solved problems that were impossible under Aristotelian logic. For example, the following can only be workable under De Morgan?s method : o At a party o some kids got cake o some kids got ice-cream o therefore, all the kids got dessert at the party He also made two laws corresponding to logic. The two laws are: (p @@ q) = p || q , (p || q) = p @@ q. These laws are called De Morgan?s laws. De Morgan also used these laws to correspond with Charles Babbage, the inventor of the Analytical Engine or the basic computer. Augustus De Morgan refused many opportunities and awards such as being a member of the Royal Society and refusing an honorary degree from University of Edinburgh. Thomas Hurst, the successor of De Morgan at the Chair of Mathematics at the University College London, commented that ?A dry dogmatic pedant I fear is Mr. De Morgan, notwithstanding his unquestionable ability.? Also Macfarlane remarked that ? De Morgan considered himself a Briton unattached neither English, Scottish, Welsh, or Irish.? De Morgan was very interested in the history of mathematics. De Morgan felt that his students and other people studying math should learn about the history of the subject to be able to understand the topic more. In 1847, he published a book called Arithmetical Book, in which he describes the work of over fifteen hundred mathematicians. This book is considered the first scientific bibliography. Bibliography O? Conner, JJ. ?Biography of Augustus De Morgan.? 4/24/00 ?history.mcs.st-andrews.ac.uk/history/mathematicians/De_Morgan.html. Schultz, Andres Geyer. ?Laws in Prepositional Logic II.? 4/24/00 Aif.wu-wien.ac.at/'geyers/archive.html. Anonymous. ?Logical Forms and Equivalences.? 4/24/00 csc.tntech.edu/'srini/DM/chapters.html. Anonymous. ?De Morgan?s Laws.?4/24/00 cs.ru.za/func/boolJava/604f19.html ?De Morgan, Augustus. ?Columbia Encyclopedia Second Edition. 1950, 527.

Importance of Physical Education at Schools Essay - 9

Importance of Physical Education at Schools - Essay Example Physical education is an integral part of elementary and high school curriculums further validating the importance of sports. The different parties involved in designing school curriculums take into consideration various factors, which when combined contribute to the holistic development of students. As such, students are encouraged to participate in extra-curricular activities such as sports and enrolling in different social clubs. Sports represent a more intensified form of physical education whereby students expel more energy and spend more time on practice with the aim of honing their skills in order to excel in competitions. Students who participate in sports competitively while in schools learn a wide range of life skills, which instructors might find difficult to teach in a classroom setting. For example, such students develop resilience, as they learn how to push themselves beyond their physical and psychological capabilities. Those who participate in team-oriented sporting a ctivities learn how to trust and rely on their teammates. In some cases, student-athletes who were previously introverted adjust their behaviors whereby they become socially active, as they frequently interact with their teammates and fans. In addition, students who participate in sports have a lower risk of developing health-related complications caused by leading a sedentary lifestyle. Obesity among students in the US remains an issue of concern. Competitive sports increases the student-athletes’ physical fitness level by increasing the efficiency of their metabolism levels. Through sports, exceptional athletes are able to access scholarship opportunities to further their education.  

Project Management Essay Example | Topics and Well Written Essays - 2500 words - 15

Project Management - Essay Example This can be embraced to improve the look and feel of the hotel. The main aim of this project is to redesign Hotel Sun Beach to give it a modern look yet at the same time preserving its cultural historical look to enable it maintain its status as the main tourist attraction in the region. This will only be achieved by focusing on different areas of the hotel that finally makes it up as a whole. Since time in memorial, Hotel Sun Beach has been the main tourist attraction in the region. This has enabled it offer exceptional services which are being financed from its own income from tourists. To maintain its status and offer even better services, it has become vital to improve its image both from the inside and the outside, something that can only be achieved from a carefully planned process focused to make it maintain a position second to none. This project is directed towards achieving exactly that. The success of any project is always determined by how well tasks have been planned and executed to achieve the overall objective set for the project as a whole. The extent to which these activities and tasks can be executed within a project is what is termed as the project scope. In order for one to ensure that they remain within the project scope throughout the project life, it is important for them to adopt a predetermined sequence of events each of which is directed towards achieving a predetermined deliverable or project milestone. This series of predetermined events within a project is called a project methodology. According to the United States Department of Agriculture, (USDA FSA, 2009), a project lifetime processes can be grouped into five (5) groups which can be executed multiple times throughout the life of the project. The five groups which have been extracted from the System Development Life Cycle (SDLC) Methodology are: To ensure that the project does not deviate away from its objectives, PRINCE2 project

Professional Educators Making A Difference Essay - 1

Professional Educators Making A Difference - Essay Example The professional educators are therefore bringing about a much needed difference not only within their own lives but also within the entities of the ones who are studying under them or with them. Their excellence is being continuously supplemented and the credit for the same goes on to their shoulders and the institutions which are making professional education a possibility without any doubt (Mearman, 2006). The professional educators are bringing about a difference within adult education which was not experienced in the past. There is a definitive difference that is being seen with their measures and the studies that they have undertaken (Ramey, 2011). The on-the-job training as well as the in-school training has brought dividends to just about anyone who is related with the field of professional education in one or the other capacity (Buchen, 2005). This will essentially be the cornerstone of bringing new possibilities within professional education and hence people at large will b e benefited because of the varied realms of professional education all said and done. Ramey, Craig T. The Dosage of Professional Development for Early Childhood Professionals: How the Amount and Density of Professional Development may Influence its Effectiveness. Advances in Early Education and Day Care, 15,