How Do Emusic And Realnetworks Try And Target Their...

How do eMusic and RealNetworks try and target their customers? Emusic. EMusic’s success results from much more than just selling music, it’s what and how they use technology to get their customer s attention to meet their needs. Their relationship with their customers is based on a customer-focused marketing strategy. By trying and targeting their customers, eMusic use digital music service for independent-minded music collectors to satisfy online customer experiences. The thing that eMusic use to drives genuine value for their customer’s music is focusing on the independent-minded music lovers and collectors. The ‘Independents’ are defined by certain behaviors. Their musical tastes are more offbeat, as opposed to mainstream. They are also more passionate about music overall and are always actively seeking out music that’s new to them. 71% of the ‘Independents’ purchase digital music files online to own (Business Wire, 2011, p 1). RealNetworks. RealNetworks try and target their customer by creating products and services that make it easier for their customers to access and enjoy digital media on the devices and platforms they choose to use. Whether it s music, movies, games, live streaming video, or apps that help them keep close to their customers who matter most. RealNetworks thrives on giving people the fresh and entertaining experiences they deserve, whenever they want (RealNetworks, 2016, p. 1). How do eMusic and RealNetworks compete against other online music